3) Digital Marketing & SEO Manager ( Experience: 3 to 5 yr )
Part 1 (Digital Marketing)
Plan and execute Web, SEO/SEM, marketing database, email, social media, and display advertising campaigns. Develop, execute, monitor and manage all aspects of paid performance marketing channels (SEM, Display, Affiliate, Email, Social, etc.) including the development of test plans, creative development, vendor management and campaign execution and analysis
Creating Social Media marketing strategies to create a brand name and raise awareness. Identify trends and insights, and optimize spend and performance based on the insights. Also, track the conversions and improving the percentages and numbers.
Manage content for Social Media platforms, Website, Blogs and ad copies. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Brainstorm new and creative growth strategies. Collaborate with internal teams to create landing pages and optimize user experience and give suggestions on user experience on the companys website/ App (Includes design, content and usability)
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Collaborate with vendor partners
Increase the lifetime value of users through execution of a new Digital Communications Strategy using e-mail marketing, push notifications and in-app messaging.
Creating strategies to increase online traffic (revenue) to the organizations website/ App.
Collecting and evaluating customer feedback data.
Evaluating competitors Digital Marketing strategies and creating plans to overtake them.
Evaluating customer research, market conditions and competitor data.
To carry out market research and surveys to asses demand, brand positioning and awareness. Planning, Budgeting & ROI Forecasting across Digital platforms.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Part 2 (Business Development Planning and Client Retention)
Primarily will be responsible for business development / acquisition of new clients for digital marketing services , media spend, brand building and any other related vertical & also nurturing existing client relationships by maintaining a consultative selling approach for further business opportunities.
Meet potential clients by growing, maintaining, and leveraging your network.
Use various channels - cold calling, online media, digital marketing to generate fresh leads for business.
Coordinating with the internal and the external teams to service the client in the provided time frame. Also required to grow and retain existing accounts by presenting new solutions and services to clients. Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) for the client.